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1. Keep Track of Breaking News- One of my favorite things about Twitter is it keeps me up to date with all the news that’s important to me. I’m not just talking about world news that you can find on CNN or anywhere else. I mean industry news that often flies under the radar. By following the right people, I always have the latest niche news I can’t find anywhere else.
2. Monitor Your Reputation- If you’re using twitter for professional purposes, it can be an effective tool for online reputation management. Track your name to keep tabs on what people are saying about you at any given time. This information can be useful for fixing in-house problems, and it can also help you eliminate any untrue rumors that might be spreading around.
3. Fast Answers- If nobody is around to answer your question or you just want a fresh perspective on a topic, Twitter is one of the best ways to get a fast response. Simply pose your question to the community, and within minutes, you’ll have an array of responses from your followers. It could even spark a larger discussion that gets you some attention.
4. Gain Exposure for Your Website- Perhaps the most obvious benefit of Twitter is generating traffic to your website. When you’re connected with followers who care about you, they’ll help spread your content by ReTweeting it to their friends. Just be careful that you don’t overdo the self-promotion as that will drive your followers away. Use Twitter responsibly, and you’ll experience more traffic to your blog and website.
5. Stay in Touch- Whether it’s a business contact from across the country or a friend from down the street, connecting with them on Twitter is an easy way to stay in touch. You’ll always know what they’re up to, and you can engage in brief discussions through DM or @ messages. Even if it’s someone you see all the time, you might get to experience a whole new side of them by following them on Twitter.
6. Meet New People- But you don’t have to follow just the people you know. You can also make valuable new contacts with Twitter. It doesn’t matter if you’re looking for people to work for your company or you just want to interact with others who like the same music as you, you can find all the new contacts you need through Twitter. Take the time to look through their profile, website links, and past Tweets to determine if it’s someone you’d be interested in following.
7. Be Several Places at Once- Let’s face it–you can’t be everywhere at once. You can’t always afford to fly out to that conference across the country, but you can keep up with it through Twitter. People often Tweet live updates from various events, meaning you can be in several places at once.
8. Build Your Authority- If you’re using Twitter to discuss a particular niche, you can build your authority by writing high quality Tweets. A few ways to build your authority on Twitter are to send out links to useful resources, provide useful tips to your followers, give insight into relevant topics, answer questions, and engage in discussions with your followers.
9. Learn New Tips from Others- In addition to sharing tips, you can also learn new ones from others. That’s one of the things about Twitter that hooked me . So many of the people I’m following provide useful information based on their unique experiences. There really is a wealth of knowledge out there if you know who to follow.
10. It’s Entertaining- Lastly, Twitter is just fun. Come on, what isn’t awesome about following updates from the Big Aristotle (aka Shaq.) But it’s not just about Shaq. You can get involved in some great conversations with your friends, and you’re bound to see some hilarious Tweets that make your day a little better.