There are so many elements to marketing on the internet that I often find myself struggling to come up with a quick, easy to understand explanation of what it is I do. I fumble over what I think needs to be said and end up spending way to much time talking about SEO or SMM and, before you know it, I start getting technical – Doh! This can leave a bad impression, I’m sure. Shame, shame, shame.
I decided to jot down some examples of pitches – each with a different emphasis – to help prevent me from committing the same sin over and over. Interestingly enough, I noticed that as I wrote this post, I WAS STILL DOING IT! Delete, start over, delete, start over. Damn you brain!
Feel free to leave examples of the pitches you use in the comments.
Person A: “Good Morning. What floor?”
Person B: “5 please. Thank you. Another wonderful day of work.”
(Elevator doors close)
Person A: (sarcastically)”Yeah, tell me about it.”
Person B: “No seriously, I love what I do.”
Person A: (shocked)”Well what the hell do you do!”
Person B: (insert pitch)
Pitch 1 – SEO Emphasis Pitch:
I build search engine friendly websites for businesses and get them to rank well in search engines by creating quality content, optimizing the site for highly searched keyword phrases and increasing the amount of inbound links to the site.
Pitch 2 – Various Methods Pitch:
I help businesses and organizations use their website to get more leads, prospects or clients by making their website
more visible on the web through search engine optmization, pay per click advertising and social media marketing.
Pitch 3 – Usability Pitch:
I help websites generate more traffic and, once they have that traffic, I improve the design of the site to help turn those visitors into clients, prospects or leads.
Pitch 4 – Brand Building Pitch:
I help businesses and organizations develop and grow an online brand by leveraging the internet to establish that brand in their niche and help them become more visible to their ideal customers, clients or prospects.
Pitch 5 – All-In-One Pitch:
(takes a deep breath)
I build search engine friendly websites for businesses and organizations that will build their brand and increase their visibility across the web through search engine optimization, pay per click advertising and social media marketing; which in turn, increase the traffic to their site. I then improve the design of the website to turn as many visitors as possible into clients, prospects and leads.
(Elevator arrives at 5th floor and doors open)
Person A: (Beaming with delight) That’s amazing! I’ll take 3 of everything you offer!
8 Responses to “5 Elevator Pitches to Help Internet Marketers Explain What They Do”
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Now if you just tell me from where can i get that elevator
I agree, you should always have a quick type of response you could easily explain to people exactly how your business will help them.
I usually just tell people “I play on the internet.” – peaks enough interest to get into the actual mechanics of things.
Although I’m not sure many people are comfortable with the idea of “search engines” and “pay per click”, etc. Not even everyone gets the idea that you can “rank” your website.
How do you go about explaining it to someone who has no idea what those words mean?
Tyler makes a good point with the last question and it is more common than you think, especially here in Australia where tchnology is 10 years behind the rest of the world
It’s so common – for those of us who have been living and playing on the web for over a decade – to forget that 5 out of 6 people don’t have ANY idea what we’re talking about when it comes to “search engines” or “rankings”. (If you really want to watch their eyes glaze over – use the term SERP….)
If you’re a service professional – you’ve got to come up with a quick way of describing the BENEFITS of exactly it is that you do.
Thanks for providing 5 “copy and paste” answers fro the rest of us!
Great elevator pitches, sometimes it’s not easy to be so concise. Excellent site by the way.
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