No single social media site can do it all for you. As opposed to popular myths, social media is not easy. It’s hard work to find the right tools and networks to get involved in and contribute to.

From a business point of view (B2B) using social media to increase branding or sales is a bad ROI. Now if you sell to the consumer (B2C), that is a differnt story if done right.

So if you sell shoes to the consumer, a clever social media use might be worth your time. But if you sell software to businesses only, don’t waste your time. :>)

I’d add Myth #11: “Numbered Lists are Authoritative”

The social media blogosphere has hundreds, if not thousands of ‘me-too’ experts, and it’s often little more than a self-referencing goldfish bowl or tiny pond. You’ll see and learn more outside the bowl, and once you see who the important fish are in the bigger ponds, the big fish in the little bowls can be put into prespective.

As many of these tips emphasise, social media can only usefully be part of marketing mix, albeit one that, if used carefully, can have far better results, and offer far better return on investment, than traditional media.

Regards, David

Having content “Go Viral” means you are successful. Social media is indeed a great tool to spread your message via authentic conversations between your customer and you, as well as among your customers. However, most “funny videos” that “go viral” are only a blip without an ongoing plan to continue interacting with customers.

Thanks again. You rock!