As the demand for internet marketing services continues to increase, so too does the number of unqualified service providers. The internet is overflowing with internet marketing “experts” who spread misinformation, confusing those who are interested in building a profitable online presence for their business.
Here are the 7 most common internet marketing myths I come across.
1. Internet marketing is expensive—You don’t have to spend tens of thousands of dollars to start building a profitable online presence. There are several inexpensive things you can do right now to immediately grow your online presence and to attract targeted traffic to your website.
2. You need a flashy website to be successful—While a flashy website might make the designer pat himself on the back, these designs rarely lead to an increase in sales. Sure, a professional-looking design is important, but what really makes a quality design is one that adheres to web usability best practices, contains simple navigation, and is laid out cleanly.
3. Internet marketing isn’t good for B2B services—Over $650 billion was spent on online B2B transactions in the U.S. alone last year. Spending continues to grow in spite of the recession. If you offer services to businesses, a strong online presence is essential to your success.
4. High search engine rankings mean high sales volume—Getting decent search engine placement is only half of the battle. What you do with that traffic is what’s really important. Your landing pages need to be designed to maximize conversions. Otherwise, visitors will just click the “back” button on their browser as soon as they land on your site.
5. Social media is a waste of time—A growing number of companies are finally starting to see the light, realizing social media marketing isn’t just a passing fad. When done properly, social media marketing is an effective way to increase brand awareness, build links to your website, learn more about your target audience, and enhance your credibility with consumers.
6. Once I achieve good search rankings, I can stop trying—Wrong. Just because you have top search engine placement for your keywords doesn’t mean you can take your foot off the pedal. The search engines are constantly changing their algorithms and updating their results to provide their users with the most relevant results possible.
7. Quantity of traffic is all that matters—Traffic stats are what the snake oil internet marketing salesman almost always hide behind. They show clueless clients how they’ve exponentially increased the traffic to their site, convincing them that they’ve done their job. Here’s the thing: anyone with even the slightest knowledge of internet marketing can increase traffic to a website. That’s not what matters. What matters is the quality of the traffic you attract. What’s the point of tricking a bunch of people into viewing your website who have no interest in your products or services? Quality of traffic and conversion rates are far more important than quantity of traffic.
What other internet marketing myths have you heard? Share them in the comments.
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13 Responses to “7 most common internet marketing myths”
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One popular myth is, “internet marketing is easy”- A lie. A lot of work is needed for you to become successful. Infact, you will be doing multiple mundane tasks on a daily basis for you to be able to quit your job.
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Nice post!
Although all points you have mentioned are valid but i strongly agree to your tip
no.6 Once I achieve good search rankings, I can stop trying — search engine mktg needs a constant promotion strategies. As you reach you must maintain the position. If you stop working your ranking sinks drastically.
Myth no.7. on Quantity of traffic is all that matters – is truly wrong as getting quality links is one of the most important agenda.
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Wonderful post in addition to great design, is this a normal template?
Amazing article! I was looking for something entirely different when I came across your site. I really enjoyed the thought you put into this writing. i will bookmark it to return later.
Well, This is really the information any online marketer ought to know when starting their internet business.Huge amount of people weren’t successful simple because they searched the silver bullet instead of reading articles like this one.
hello, thanks for the helpful info buddy, there’s so many options with internet marketing nowadays it’s difficult to know where to look for good info, thanks again.
I very much agree with what this website has to say in the points it has put across.
Internet marketing, like with anything in life, will be and become as expensive as you make it for yourself! This often depends on who you use and how you strategically go about the process/service.
Likewise, a Flash website has a time and a place. I would say it is no good however if you depend on your website purely as a marketing tool to get found in search engines to generate sales for your business.
On the point of high search engine rankings leading to sales, this just is not how it works! There are so many website that rank well but are horrible to understand and likewise, look at! Whether you have a high search engine ranking or not, you should constantly be developing your business and your web presence.
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