Knowing how to write a blog involves understanding some basic do’s and don’ts. Below are listed some of the more grievous mistakes to avoid.
1. Boring Headlines
You could write the most useful and informative blog, but if your headline did not attract attention, it would never be read. It is far too easy to spend your time and effort on the content, but when it is all done, you must make the effort to find a headline that will “pop” and bring traffic to the site. Check out the blogs that are successful and model your own headlines after theirs.
2. Unbroken text
There is nothing more discouraging to a reader than to see a paragraph that never seems to end. Getting the reader to the site is most of the battle, and no one can afford to drive off their readership with an intimidating block of text.
Make use of small paragraphs, bullets, lists, and other methods that are appealing to the eye. The idea is to deliver the information quickly. If you cannot identify the purpose for a sentence, remove it. Your readers will appreciate your clarity.
3. Marketing laziness
Successful business blogging requires making use of the available marketing tools. Use social media sites to get your blog out there. The more you get involved in the blogosphere, the more attention your own blog will receive. Link your blog to other blogs. Comment on related blogs, linking your own blog in your helpful post. Friend successful bloggers on social media sites. Give others the opportunity to get involved with your blog with comments or even guest bloggers.
4. Advertisement Overkill
If your reader feels that you are more concerned with the advertisements on your page than the content of your blog, they will quickly be turned off of your site. Knowing how to blog effectively means knowing how to find the balance necessary between providing useful information and advertising (leaning toward the former). The relationship that must develop in order to get faithful readers will not develop if they feel that the blogger’s sole purpose is to make money.
Your blog must posses a consistency. The trust that is built between author and reader is greatly strengthened when all aspects of your website are unified. From pictures uploaded, to content, to layout and design, let your message be clear and theme unified.
6. Missing Contact information
Help anyone who wants to get in touch with you. Create a tab on your website that lists your basic contact information. If a reader ever feels the need to reach out to you, you want them to be able to do so easily. Providing your contact information is also a simple way of vouching for what you write.
If you have come across any other blogging mistakes which I have not mentioned here in your blogging experience, please post it on your comments.