There are hundreds of millions of blogs littering the web, and most of them are just that—digital litter. Let’s be honest. Most blogs suck. You can probably count the number of blogs you truly follow on one hand, maybe two if you’re really addicted to the web.
Why do most blogs suck and how can you make sure yours doesn’t? You can start by avoiding these 7 common blogging blunders.
1. Write the same content found on every other blog—I already mentioned that there are hundreds of millions of blogs out there. No matter what you’re writing about, you can be sure there are other blogs on the subject. That means you need to really focus on providing something fresh and interesting for your readers. If you’re going to tackle a topic everyone else has already written about, try to approach it from a different angle to make your post unique.
2. Never take a stand on any issue—It really annoys me when bloggers refuse to truly speak their minds. It’s your blog. Have an opinion and stand by it. Quit trying to straddle the fence. Find topics you’re passionate about, and share your honest thoughts on them. If people disagree with you, fine. At least you’ll get some kind of reaction.
3. Provide inaccurate information—If your readers can’t trust you to give correct information, they’re not going to stick around. It’s just that simple.
4. Post inconsistently—I’ve never been one of those people who believes you have to post every day if you want to build your blog up. I think it’s entirely possible to build a successful blog posting just once a week, if that’s what works for you. What’s important is that you post consistently. Set a posting schedule and stick with it, so people know when to expect new content.
5. Let ads take over your blog—Yes, you can sell advertising space on your blog to earn a little cash on the side, but when you let ads take over your blog and distract from the content, you’ve lost focus on what’s truly important to your readers.
6. Let the comments section become dominated by spammers—Every blog has to fight spammers. Spammers are always out there trying to infiltrate the comments sections on various blogs. You have to stay vigilant and have a zero tolerance spam policy. Otherwise, if your comments section gets filled with spam, no real people will bother leaving a comment.
7. Ignore your commenters—Speaking of comments, they’re an important part of blogging. You need to encourage readers to comment, and when they do comment, interact with them. This keeps them engaged, and it helps build loyalty through relationships.
What are some other blogging mistakes to avoid? Share yours by leaving a comment below.