If you’ve spent any time at all on Facebook, Twitter, or any other social networking site, you’ve undoubtedly come across that guy. You know who I’m talking about. The nuisance. The tool. The d-bag. The guy who just doesn’t seem to get it. The guy who you still wonder why in the heck you’re following him.
Then again, maybe you don’t know who I’m talking about. Maybe you don’t know because you’re that guy (or girl). Not sure if you are? Here are a few characteristics of the Social Media Tool.
- It’s all about you, you, you – Self-absorption is a classic characteristic of the Social Media Tool. Every new post is about them. It’s not about starting a conversation. It’s about promoting a sale, pushing some offer, patting themselves on the back…you get the idea. The truth is nobody really care about you all that much. Social networking is about conversations. And to have a meaningful conversation, you can’t just talk about yourself all the time.
- You post at a rapid-fire pace – There’s nothing wrong with having an active social media presence. It can be a good thing. However, there’s a very thin line between being active and being an obnoxious tool. If you post dozens of times each hour, you’re overdoing it. You shouldn’t be clogging the feeds of your followers. They’ll quickly grow sick of you and eventually disconnect from you.
- You post the same messages over and over again – Occasionally, it’s okay to repost your messages at different times of the day to make sure all of your followers have a chance to see it, but if you’re constantly reposting the same things over and over again, you’re a spammer. And spammers are tools.
- You think you’re an internet A-lister – What’s up with these people who get a few followers and suddenly think they’re some sort of internet celebrity? Let me clue you in. You’re not a celebrity. Nobody really knows who you are nor do they care. You’re insignificant in the grand scheme of things #realitycheck. You refer to yourself as a ‘social media guru’—Ugh. Do I really even have to explain this one? “Social media guru” is code for “social media tool.” In fact, if you refer to yourself as any type of “guru”
- You think number of followers is all that matters – The Social Media Tool is always bragging about how many followers he has on Twitter or Friends or Likes he has on Facebook. What he fails to understand is that those numbers don’t tell the full story. Who cares if you have 10,000 followers if they’re mostly low quality followers? Give me 100 people who are truly interested in what I have to say over 10,000 who couldn’t care less.
Do you know any social media tools? What are some other key characteristics I left off the list? Share them with us by leaving a comment.