While you might cringe any time you hear a cliché, the fact of the matter is we use clichés in our everyday lives because they make it easier for us to explain something. Clichés are pretty much understood by us all, and they can be used to explain just about anything—even social media marketing.
Here are 6 clichés that will help you become a better social media marketer.
Good things come to those who wait — We’ve all heard this one a million times. It’s about patience. Patience in social media marketing really is a virtue. Too many companies launch their Facebook and Twitter pages, expecting to see instant results. That’s rarely how it works. Social media marketing is about building meaningful relationships, and that takes a lot of time. So, good things really do come to those who wait.
Content is king — You know this cliché makes you want to drive your head through a wall every time you hear it, but you also know that it’s true. To be an effective social media marketer, you have to provide your audience with great content. You need to have a sharp understanding of what your audience is interested in, and you need to focus on building content around those interests. Great content spreads, gets you noticed, and starts conversations.
Take it one day at a time — Social media marketing is a marathon, not a sprint. You have to put in the work every single day if you expect to see results. Each day will be full of new challenges, but if you take it one day at a time, you’ll start to gain momentum and build your brand.
Keep your nose to the grindstone — Social media marketing is hard work. Too many people take the “if you build it, they will come” approach to social media, and that just doesn’t work. You have to spend time each day creating content, interacting with your target audience, promoting your pages, etc. While doing all of this, you need to focus on the bigger picture and bigger goals, keeping your nose to the grindstone the whole time.
Think outside the box — There is no simple formula for social media marketing success. You’ve probably seen a few brands successfully pull of viral campaigns online, and you want to experience that success too. It requires creativity. You have to be unique. You have to stand out from the millions of other social media marketers who are vying for the attention of your customers.
You scratch my back, I’ll scratch yours — Social media marketing is all about the give and take. If you want others to RT your content, share your links, and help spread your message far and wide, you need to do the same for them. You can’t expect others to help you if you don’t return the favor.
What are some other clichés that describe social media marketing? Share your favorites by leaving a comment below.