5 Tips for Building a Content Strategy That Drives Business Growth

Tweet You’ve undoubtedly heard the saying, “Content is king.” While you might be sick of hearing it, that doesn’t change the fact that it’s true. Content is the foundation of marketing. It’s time to start thinking of your company as a publisher. You need to share content with your target audience that educates them and […]

To Hire Or Not To Hire An SEO Agency: That Is The Question

Tweet The question of whether or not to hire a professional SEO agency may not be as deep as what Hamlet was pondering, but it is an important consideration, especially for small business owners.  An entrepreneur is only capable of addressing  a limited number of business issues without sacrificing the well-being of the company.  An […]

6 Business Blogging Mistakes You Can’t Afford to Make

Tweet Knowing how to write a blog involves understanding some basic do’s and don’ts. Below are listed some of the more grievous mistakes to avoid. 1. Boring Headlines You could write the most useful and informative blog, but if your headline did not attract attention, it would never be read. It is far too easy […]

8 Considerations For Potential Business Bloggers

Tweet The Internet…if you are in business, you can’t live without it and at times, you can’t live with it. The seemingly endless advances in internet technology challenge businesses of all sizes to be adaptable to change in all forms. For example, online marketing barely existed before the Millennium and in a little over a […]

The Five W’s (and one H) As Guidelines For Content Marketing

Tweet Content Marketing is a blanket term for Internet marketing that incorporates high-quality, value enriched content that generates profitable customer action. Additional benefits include building consumer trust, brand loyalty, as well as customer expansion and retention. The content shared in websites, blogs, social media sites and advertising links has the potential to influence the consumer […]

10 Suggestions for Boosting Blog Reader Comments

Tweet Inherent within human communication is the need for a response. This is no less true for thousands of bloggers who write to share information, as well as evoke comments from their readers. However, what is a blogger to do when blog readers are not forthcoming with their responses? For the concerned blogger, here are […]