Tweet You’ve undoubtedly heard the saying, “Content is king.” While you might be sick of hearing it, that doesn’t change the fact that it’s true. Content is the foundation of marketing. It’s time to start thinking of your company as a publisher. You need to share content with your target audience that educates them and […]
Tweet Comments are one of the many metrics used to measure the success of a blog. If your blog isn’t getting any comments, you’re probably not doing too well. Here are 5 reasons nobody is commenting on your blog. You’re playing it safe – If you never take a side on an issue or stir […]
Tweet The question of whether or not to hire a professional SEO agency may not be as deep as what Hamlet was pondering, but it is an important consideration, especially for small business owners. An entrepreneur is only capable of addressing a limited number of business issues without sacrificing the well-being of the company. An […]
Tweet Knowing how to write a blog involves understanding some basic do’s and don’ts. Below are listed some of the more grievous mistakes to avoid. 1. Boring Headlines You could write the most useful and informative blog, but if your headline did not attract attention, it would never be read. It is far too easy […]
Tweet The Internet…if you are in business, you can’t live without it and at times, you can’t live with it. The seemingly endless advances in internet technology challenge businesses of all sizes to be adaptable to change in all forms. For example, online marketing barely existed before the Millennium and in a little over a […]
Tweet Content Marketing is a blanket term for Internet marketing that incorporates high-quality, value enriched content that generates profitable customer action. Additional benefits include building consumer trust, brand loyalty, as well as customer expansion and retention. The content shared in websites, blogs, social media sites and advertising links has the potential to influence the consumer […]
Whether you’re writing about marketing strategies, use instructions, or the best way to utilize a particular product or service, be yourself. Know what you’re talking about, but don’t sound like a technical manual. Who actually reads technical manuals anyway?
Tweet Inherent within human communication is the need for a response. This is no less true for thousands of bloggers who write to share information, as well as evoke comments from their readers. However, what is a blogger to do when blog readers are not forthcoming with their responses? For the concerned blogger, here are […]