Post by Eric Brantner
The popularity of Twitter is increasing by the day. Unlike other social networks, Twitter isn’t just for high school teens looking to gossip about their classmates. On the contrary, Twitter is used by everyone from small business owners looking to increase their online visibility to high profile athletes (Shaquille O’Neal being one example) wanting to connect with their fans.
If you’re looking for ways to get more out of your Twitter account, there are several things you can do to build stronger relationships with your followers. By following these tips, you won’t just have lasting bonds with your fellow Tweeple, but you’ll also improve your online visibility and your authority.
- Reply to Your Followers- One of the greatest things about Twitter is the interactivity. That’s why it’s so important to engage with your followers. Just sending a flurry of one way Tweets won’t help you build strong relationships. You have to take part in community discussions, and you need to respond thoughtfully to your followers with @ messages and DMs. Not only does this help you build quality relationships on Twitter, but it also works to improve your follower retention. See, your followers will be less likely to drop you if they know you and they chat with you on a regular basis.
- Don’t Follow Random People- Following an overabundance of people with varied interests will make it difficult for you build strong relationships on Twitter. Sure, variety is the spice of life, but it doesn’t tend to work so well on this microblog. Here’s why– the constant updates on Twitter can become frustrating if you aren’t truly interested in what they have to say. That’s why most people have very specific reasons for following somebody. Usually, it’s because they’re interested in the same niche as the person they’re following. So, by building a community that shares a common interest, you’ll be able to connect with your followers more effectively.
- Stop Selling Yourself– If you’re using Twitter for business purposes, you limit your chances of truly connecting with others when you constantly promote yourself. Instead, focus on adding something of value to the community. Send out useful links to sites other than your own; provide insight into important industry topics; and give quality information without any sales pitch attached. Think of it this way– would you follow someone who pimps their products in every single Tweet and who never interacts with their followers? Of course you wouldn’t; so, don’t be “that guy.”
- Learn about Your Followers- If you have people constantly adding you, it can be difficult to keep up with them all. However, it’s important to take the time to learn about the people who follow you. This doesn’t just mean following their updates. To truly learn about them, you need to read their profile and click on their website link. The more you know about your followers, the better equipped you’ll be to truly connect with them on a personal basis. Also, by showing your followers that you’ve taken the time to learn more about them, they’ll begin to pay more attention to you, thus creating a stronger relationship.
Love it or hate it, Twitter is the hottest social network of the moment. So, what approach do you take to building healthy connections on Twitter? Share them in the replies!