Post by Eric Brantner At its best, copywriting is a way to connect with your target audience and to motivate them to take action. At its worst, it’s a way to alienate potential customers and to severely damage your brand. How can you be sure your copy doesn’t fall into the latter category? You can […]
Post by Eric Brantner If you shop online, you know the importance of being a skeptical consumer. Let’s face it: the Internet is overflowing with scams. More times than not, if something looks too good to be true, it is. That’s why you have to keep your guard up at all times when shopping online. […]
Posted by Thomson Chemmanoor There are several ways to improve the performance of your website. There are several areas like server performance, scripting optimization and the front end design of the site. The front end design is the most commonly accessible part of your website by a visitor so keep it tuned to perform better. […]
Usability and Legacy Systems … Yuck! Just the thought of the words “legacy system” conjures images of big companies using old, antiquated hardware running DOS-like interfaces to perform simple tasks inefficiently. The problem for these companies is the technology changes so fast, by the time the systems they have planned, designed, and developed for launch, […]
There are so many elements to marketing on the internet that I often find myself struggling to come up with a quick, easy to understand explanation of what it is I do. I fumble over what I think needs to be said and end up spending way to much time talking about SEO or SMM […]
I’ve been researching this topic quiet a bit and I thought I would share what I have found. This list is meant to be fairly comprehensive of what the current discussion points are. This is not a “Live by these rules” list. If you wish to leave comments to debate these points, real world examples […]
A staple of successful internet marketing is a quality link building campaign. There are many resources on the web on link building and I will not bother going into those details here. As social media has grown and evolved over the past few years, it has become a new avenue for marketers and webmasters to […]
Post by Eric Brantner Copywriting. It’s the backbone of your website. If you don’t use the right words, you’ll never convert your visitors into paying customers. So, stop focusing on those keywords for a minute, and start focusing on using these 10 results-driven copywriting words. 1. You–This is the most important word in your website […]