Guest blogging offers a wide range of benefits that includes enhanced credibility, improved search rankings from quality back links, more website traffic, exposure to a wider audience, and so much more. But guest blogging opportunities will rarely just fall into your lap. You typically have to hunt for them, and you’ve probably found that this […]
This just in—not every customer is going to love you. No matter how good your products and services are, you’re eventually going to have a customer that’s impossible to please. It’s just part of doing business. In the past, dissatisfied customers may tell a few friends, but now, they can hop online and put your […]
By now, you’ve undoubtedly heard some of the buzz surrounding guest blogging. Over the past couple of years, guest blogging has become one of the most popular content marketing strategies of them all. It seems like you can’t go a day without coming across someone singing the praises of guest blogging. But maybe you’re still […]
There are hundreds of millions of blogs littering the web, and most of them are just that—digital litter. Let’s be honest. Most blogs suck. You can probably count the number of blogs you truly follow on one hand, maybe two if you’re really addicted to the web. Why do most blogs suck and how can […]
A lot of people like to brag about how well their website ranks in Google or how much traffic they get from social media marketing, but to me, none of that is all that important in and of itself. When you get down to it, all that really matters is your conversion rate. If you’re […]
It’s never a good feeling when you lose followers on Twitter. Many companies measure their social media marketing success by how many followers and fans they have (this is a poor metric to use alone, but this post isn’t about that). Losing followers on your company’s Twitter page is often a sign that something is […]
If you have a blog, you (at least hope to) get people commenting on your posts. Up until now, you might not have given much thought to your policy for approving comments. You probably either just approved all comments, or you approved most of them but deleted ones that you didn’t like for one reason […]
Getting tired of waiting around for your search engine rankings to increase? Make no mistake. SEO is an ongoing process, and results won’t appear overnight. However, there are things you can do to help speed up your SEO efforts. Focus on increasing social sharing of your content — Building buzz around your content is one […]