The Social Signals That Are Important For SEO

By now, you probably already know that social media affects SEO. The ultimate goal of the search engines is to provide users with results that are highly relevant to their interests. By incorporating social signals into their algorithms, the major search engines are now able to provide results that are more personalized to the individual […]

6 Clichés That Will Help You Be a Better Social Media Marketer

While you might cringe any time you hear a cliché, the fact of the matter is we use clichés in our everyday lives because they make it easier for us to explain something. Clichés are pretty much understood by us all, and they can be used to explain just about anything—even social media marketing. Here […]

7 Ways to Get More Blog Comments

One of the measures of a blog’s success at engaging readers is the number of comments it gets. Let’s face it—a blog without comments is just plain sad. If people aren’t commenting on your posts, it means you’re either not getting a lot of traffic or your posts just aren’t interesting enough to warrant comments. […]

5 Internet Marketing Lessons from the Holidays

The holidays are upon us, and with that comes the busiest shopping season of the year. Consumers are already spending at high rates, and they’ll continue to do so for the coming weeks. As a marketer, there’s a lot you can learn from the holiday shopping season…lessons that will help you be more successful this […]

5 Things to Consider When Developing an SEO Strategy

You’ve undoubtedly heard the saying “He who fails to plan plans to fail.” That’s certainly the case when it comes to SEO. If you don’t have a solid strategy, you’re never going to get the rankings you want. When developing an SEO strategy for your website, here are 5 different things you need to look […]

5 Tips for Building a Content Strategy That Drives Business Growth

You’ve undoubtedly heard the saying, “Content is king.” While you might be sick of hearing it, that doesn’t change the fact that it’s true. Content is the foundation of marketing. It’s time to start thinking of your company as a publisher. You need to share content with your target audience that educates them and builds […]