Avoid These 7 Email Marketing Mistakes

When done correctly, email marketing can achieve a higher ROI than any other direct marketing method. Unfortunately, most companies mishandle their email marketing campaign, causing them to lose subscribers and earn low conversion rates. Most times, the mishandling of email marketing is due to one of these 7 deadly mistakes. 1. Buying your email list—While […]

To Hire Or Not To Hire An SEO Agency: That Is The Question

The question of whether or not to hire a professional SEO agency may not be as deep as what Hamlet was pondering, but it is an important consideration, especially for small business owners.  An entrepreneur is only capable of addressing  a limited number of business issues without sacrificing the well-being of the company.  An I-know-it-all […]

3 Reasons Why To Budget For SEO Professionals

For those of us who are not accountants, preparing budgets is one of those I-would-rather-be-hung- by-my-thumbs exercises. Even when an accountant is engaged, it is still dependent upon the owner and department heads to address the line items in need of budgeting. Both entities tend to budget for items they prioritize and underfund or even […]

Mapping Your SEO Goals

Setting goals is a general standard for successful individuals and organizations. Studies have shown that people who set written goals are over 95% more successful at achieving those goals than those who merely have ideas, or no conceived goals. The concept of mapping gained popularity as a practical application for life coaches to help their […]

4 Steps Toward Achieving Social Media Sanity

For small business owners seeking to harness the power of social media, the adage ‘look before you leap’ is appropriate before jumping into the social media abyss.  If you have already leapt in and are drowning in the craziness, step back and take a deep breath before proceeding to the following steps: Revisit Business Goals […]

Effective Elements Offered by Social Media

All business, whether product- or service-based, is built around an offer.  In the science of language, requests, offers and promises are three acts of speech that allow for coordination of action between human beings.  Offers alone contain all three acts since offers are requests to accept a promise to satisfy a need.  The most effective […]