Mobile browsers are nothing new in the world of handheld devices. The first PDA with browsing capability was developed in 1996. However, as the software and hardware has advanced, so too has the myriad of uses that Internet mobility provides. Enter social media and the iPhone in a classic which came first, the chicken or the egg scenario. Would social media have been as successful without the iPhone or visa versa? Then there is the iPad, a glimpse into the future possibilities for mobile internet technology. We can readily see how the technology has made an impact on consumers. Business in the 21st century is challenged to be aware of the technologically fostered actions and responses of consumers worldwide. In light of the advancing phenomenon of Internet mobility, the question for an online business becomes how does this impact our Internet marketing strategy? Digital Labz, a search engine optimization and Internet marketing company based in Houston, exists to work with companies to answer this very question.
There is little doubt that for business to seriously compete, it needs to integrate technology into their overall marketing plans. This requires a significant amount of adaptability as the technology and hardware changes at warp speed. A key factor in Internet marketing is social media. The goal of social media is to personalize the business to business or business to consumer relationship through value-added content and interactive communication. Sharing the content with others is an essential component as well. Mobile browsers allow for social media to inhabit all aspects of consumer life. Consider it be technological instant gratification.
The entire world wide web is at consumer fingertips wherever they may be, or whatever they may be doing. This impacts search engine optimization for the good and the bad. Good, if the company has a mobile friendly website and a web application that is easily accessible by mobile devices. Bad; or at least less favorable, for those who do not, especially if their consumer base cannot live without their smart phones. As consumers move away in droves from computers, finding a business online will still be heavily dependent upon SEO rankings and these rankings can increase through the use of an Internet mobile device. For this reason, mobile Internet is changing how businesses are marketing themselves online. It is just common sense to make the changes necessary to adapt to consumer-driven trends. Maintaining and increasing their current share of the marketplace will depend on it.
Mobile browsers are not the hardware itself, but rather the software that allows for the browsing on handheld devices to take place. From the consumer standpoint, owning a smart phone with built-in mobile technology may be preferred over adding on what are referred to as plug-ins. A plug-in is software that can add specific capabilities to an existing software application. This could include html conversion, or for those who enjoy videos and interactive games, adding Adobe Flash Player can make this happen. Browsers are not one-in-the-same because they differ, as all software applications can differ. Basically, some have more bells and whistles than others. The expansive nature of browsing applications is also determined by the operating systems in which they are installed.
Some of the most popular mobile browsers are Google Android, Windows Mobile, Safari, Skyfire and Opera Mini. Android is gaining popularity as both a browser and operating system and is included at no charge in all Android phones. Windows Mobile offers the choice of more than one web browser and is one of the mobile operating systems for Opera Mobile, Skyfire, Microsoft IE and Firefox. The iPhone operating system features Skyfire and Safari and Nokia phones generally include Firefox mobile.
In response to shifting trends, mobile applications or mobile apps have become increasingly popular with online businesses and consumers alike. When first developed, the software, which is specific to handheld devices, was cost-prohibitive for small or mid-size businesses to develop their own. This has changed dramatically with the evolution of do-it-yourself mobile app software and companies who develop business specific apps for reasonable fees. Consulting with experts in SEO and Internet Marketing regarding incorporating mobile apps into their marketing plan can bring an online business up to speed with consumer browsing trends.