5 Tips for Building a Content Strategy That Drives Business Growth

Tweet You’ve undoubtedly heard the saying, “Content is king.” While you might be sick of hearing it, that doesn’t change the fact that it’s true. Content is the foundation of marketing. It’s time to start thinking of your company as a publisher. You need to share content with your target audience that educates them and […]

6 Points To Consider Before Adding Video To Content Marketing

Tweet Video has become a very popular media asset for content marketing.  YouTube, arguably the most preeminent video site worldwide, had six billion videos watched online in 2010 alone. In addition, a considerable number of business related videos have cropped up on websites, social media sites and in advertising web banners. If you are thinking […]

The Five W’s (and one H) As Guidelines For Content Marketing

Tweet Content Marketing is a blanket term for Internet marketing that incorporates high-quality, value enriched content that generates profitable customer action. Additional benefits include building consumer trust, brand loyalty, as well as customer expansion and retention. The content shared in websites, blogs, social media sites and advertising links has the potential to influence the consumer […]